Client Challenge
Leilani and Akamu are the proud owners of Pono Poke, a food truck that brings the authentic flavours of Hawaii to the streets of San Diego. As a husband and wife team from Hawaii, they are passionate about sharing the tastes of their homeland with their community. Their menu offers traditional Hawaiian poke bowls made with fresh, locally sourced ingredients bursting with tropical flavors. Each bite is a delicious journey to paradise. The brand needed a brand identity strategy that highlighted their vibrant and authentic food while emphasising the couple's heritage and homeland.
Business Tagline: "A taste of Aloha"
Solution
To meet the brief, I chose a bright and vibrant direction, guided by the Hawaiian ethos of "Aloha." The mission, vision, and values of Pono Poke needed to capture the essence of honoring one's heritage, celebrating traditional authentic food, and respecting nature through sustainable ingredients sourcing. The logo reflects the responsible and local sourcing of sea ingredients for the bowls and its connection to Pono Poke - through the visual of a fish fin in the wordmark and brandmark and the bright colours highlight the vibrancy of their poke bowl ingredients and the colourful essence of tropical Hawaii.
Brand Design deliverables:
• Brand strategy - Mission, Vision, Values
• Brand Identity - Logo, colour palette, typography
• Food truck wrap design
• Business Cards
• Menu Design and Food packaging
